Small Business Saturday – November 29, 2025
Every year, the Saturday after Thanksgiving is marked as Small Business Saturday, a day dedicated to supporting the local businesses that help our communities thrive. This year, on November 29, 2025, we invite you to celebrate by shopping small and making a big impact!
History and Significance
Founded by American Express in 2010, Small Business Saturday was created in response to the growing trend of Black Friday and Cyber Monday. It aimed to encourage people to shop at local businesses, highlighting the importance of small enterprises in nurturing community spirit, creating jobs, and boosting local economies. Over the years, this day has gained traction, becoming a vital part of the holiday shopping season.
Why Celebrate?
Small businesses are the backbone of our economy. According to the U.S. Small Business Administration, small businesses make up 99.9% of all U.S. businesses. They provide unique products, personalized services, and a sense of community. Celebrating Small Business Saturday means supporting your neighbors and ensuring that your community remains vibrant and diverse.
How to Observe Small Business Saturday
- Shop Local: Make a list of your favorite local stores and plan your shopping day around visiting them. From boutiques to cafes, every purchase counts!
- Spread the Word: Use your social media platforms to promote your favorite small businesses. Share their posts, leave positive reviews, and encourage friends to support them too.
- Participate in Events: Many small businesses host special events, sales, and promotions on this day. Check out local listings to find out what’s happening in your area!
- Gift Cards: Purchase gift cards from local shops to use later or to give as gifts. It’s a great way to ensure that your loved ones can enjoy local offerings.
Fun Facts
- In 2021, consumers spent an estimated $23.3 billion on Small Business Saturday, showcasing the impact of community support.
- More than 100 million people participated in the day by shopping small in 2021.
- Small Business Saturday has been recognized by Congress as a national day to celebrate and support small businesses.
Join the Movement!
This November 29, 2025, let’s make a concerted effort to shop small and show our appreciation for the local businesses that enrich our lives. Whether you’re buying a gift, dining out, or simply browsing, every action counts. Together, we can create a wave of support that strengthens our communities and ensures that small businesses continue to thrive. So mark your calendar and get ready to shop small!
Remember, when you shop small, you help create jobs, support local families, and foster community spirit. Let’s make this Small Business Saturday the best one yet!
